Mobile Internet Development

The complexity of the Mobile Internet is the lack of handset and browser standardization. There are thousand of different phones that support thousand and one different features. Think about screen size, markup language, maximum deck size, table support, image types etc. Basically; “No mobile phone is the same!”.

This lack of standardization creates high complexity, cost and time to market for application development and maintenance. But if you are considering launching a mobile friendly version of your popular online web service, MobzMedia can help you to overcome this complexity.

MobzMedia has developed a platform to build compelling mobile internet services, which enables a “create once, run on any mobile phone” environment that reduces the complexity and time-to-market whilst delivering a very high quality user experiences across a broad range of mobile wireless devices. This will save you a lot of cost and help you to create a profitable business case for you Mobile Internet Initiative.

The core platform – MobzMedia Mobile Internet Platform (M3iP), provides state-of the art technology services, tools and an execution environment for delivering exciting web-based mobile content, applications and service that are optimized for thousands of different handheld wireless devices. With MobzMedia, content owners and publishers do not require any other platform to rapidly deliver their mobile data service requirements.

Every web-base mobile application or service contains logic about three main areas: the content, the design and the Mobile end-user devices. Traditionally, mobile internet applications hard coded these into a single system.

MobzMedia unique approach separates the three major concerns of Content, Design and Devices. Instead of embedding device specific-elements in to multiple applications, a singe generic application is developed that replaces device-specific elements with references to policies that determine how to the application behaves given a specific target device.

Policies for themes, styles and digital assets (images, videos etc) utilize the extensive device knowledge from the MobzMedia Device Database containing more than 500 attributes of around 10.000 devices.

At run-time the MobzMedia Mobile Internet Platform detects the device requesting content, and automatically combines the design intention from the design policy with specific details for the device from the device database. The platform then assembles content in realtime, replacing abstract design policies with device-specific output for the device, and adapting content to be specific for each specific mobile handset.

The MobzMedia Mobile Internet Platform delivers dynamic services and applications with every page being unique to each device and optimized for its specific capabilities, whereas static services deliver the same pages to all devices, irrespective of the differences in devices, causing a compromise in user experience, advertising presentation, brand presentation, performance and quality of the asset download.

M3iP Supports all major device specific output including WML, XHTML, Mobile Profile, XHTML 1.0, HTML and i-Mode HTML (cHTML).

MobzMedia Mobile Internet Platform enables a “create once, run anywhere” environment that reduces costs, complexity and time-to-market whilst delivering very high quality user experiences across a broad range of devices.