Additional Revenue Streams through Mobile Publishing

1. Introduction

Mobile Internet is the next big thing. Millions of people access the mobile internet today and this number is growing quickly. Mobile operators introduce flat-fee data packages to make mobile internet price-transparent and affordable.

Your content can be made available on mobile to millions of people so your business can benefit from the mobile internet revolution and the new mobile business models that are emerging today.

2. Content on your mobile

On a 2” mobile screen you cannot show the same content which is intended for a 19” PC screen. You need to analyze which content is suitable & relevant to be displayed on a mobile phone. MobzMedia will help you to analyses this and decide what to use on your mobile site.

3. Content on your mobile

There are thousand of different mobile phone models in use today. This requires special content adaptation and optimization for each individual phone to guarantee the best user experience. MobzMedia can help you to overcome this complexity. MobzMedia has developed a platform to build compelling mobile internet services, which enables a “create once, run on any mobile phone” environment that reduces the complexity and time-to-market whilst delivering a very high quality user experiences across a broad range of mobile wireless devices.

4. Promotional Plan

You can promote your mobile service through your own channels. Use web-banners, advertorials, email marketing and search marketing to promote your service. In addition to that, if you have a user-database that includes mobile numbers you can use an SMS broadcast to let people know about the existence of your mobile service.

In addition to that there are ways to quickly increase your traffic by mobile advertising on other mobile sites. MobzMedia can help you to plan and manage your campaigns.

5. Conversion Rates & Statistics

Today around 15% of the UK population is using the mobile internet actively. This number is your starting point for the level of traffic you can expect on your mobile service. So if you have 100.000 page-views on the web today, you should expect to get to 15.000 on mobile. As competition is relatively low, there are good opportunities today to grow even bigger, ahead of your competitors.

6. Some Interesting Stats

The Mobile Internet differs a lot compared to the fixed internet. Some key-stats from a mobile sports service:

• Time Spend per visit ~470 seconds (+ 7 minutes)
• Page views per visit ~6 pages = > 12 Ad Impressions
• Ad Click through 1% ~ 2%

7. Mobile Adserving

MobzMedia is working together with a number of Mobile Advertising agencies that can sell your traffic. Using this network we can help you to maximize your mobile revenue.
If you are selling your Mobile inventory directly to an Advertiser or a Media Agencies we can do the Mobile Adserving. Current UK CPM Rates £5 – £15, CPC UK Net Rates £0,10 – £0,70.

8. Business Models

Your business model will be based on Mobile Advertising, potentially completed with a premium service.

MobzMedia will charge a project fee depending on the complexity of your mobile website and integration efforts. For maintenance, hosting and support we charge a monthly fee depending on your traffic volumes.

MobzMedia is open to alternative business models where we take part of the risk in return for a (revenue) share in your mobile activities.

9. Conclusion

There are many hurdles to take to launch a successful and profitable Mobile Internet Services. But the opportunities are huge for those companies that choose the right intersections. MobzMedia is your full service out-source partner in this journey. We provide you with a single-source solution for deploying and managing profitable Mobile Web initiatives.